Combining keen insight, deep passion and a terrific feel for the audience, Fred's presentations have captivated and inspired business groups ranging from 50 to 5,000 people in 29 countries on five continents.
Topic -- Shaping a Winning Culture
or: What do you want your business to be best known and recognized for?
To win with customers, true champions know how to deploy the innate power of their organization's culture. It may be that their firms' offerings are the best around. Or maybe their products or prices are merely good-enough, yet customers prefer them over objectively higher-ranked rivals. Whatever the case, what really hooks customers is the 'something-extra' that defines these champions -- the spirit and commitment they display, the can-do they demonstrate, their infectuous ingenuity, their reassurance that they will be there for the customer when needed. This presentation is about capturing the strengths, passions and customer impact of these winning cultures.
Topic: Customer engagement
or: Creating a real difference with customers.
The game has changed. Our rivals are fitter, and our customers pickier than ever. To hold their attention, we will need to transform our customers' experiences. To foster enduring relations, we have no choice but to deliver better value, year after year. The new game is about customer impact and client results, about making a real difference in their lives and businesses. The pivotal enablers are a winning culture and deep engagement. The imperatives are to change the conversation with customers, tap into granular insights, and fuel imagination-driven collaborations. The call for action is not just for marketing and sales -- deep engagement requires a concerted thrust by the entire organization.