Customer Intimacy:
The Winning Discipline

Business strategist and senior advisor Dr. Fred Wiersema is best known for his influential work with market leaders, focusing on their winning customer strategies.  His five books-- including #1 best-seller Discipline of Market Leaders and its follow-up Customer Intimacy -- sold over a million copies in 18 languages.  The concepts from these books have stood the test of time -- with roots in research first published in a seminal 1993 HBR article, they enjoy to this day a wide following.  Fred is now taking his work up another level:  his current focus is on key leadership traits to drive results in customer-savvy firms. 

• Putting his expertise to work as discussion leader in leadership team sessions, Fred earns top marks.  His high-energy, pragmatic style resonates with senior business audiences, as does his keen sense for the pivotal issues and actions to build traction in the marketplace. 
  

• In his fast-paced customer intimacy workshops, he gets business leaders to take a bold look at their go-to-market practices and leadership posture, while helping them shape a high-impact customer culture.
  

• A sought-after and captivating keynote speaker, Fred has addressed corporate audiences in 29 countries.  His credentials include a doctorate from Harvard Business School, and more than 30 years of business experience.