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Customer Intimacy: The Winning Discipline
Business strategist and senior advisor Dr. Fred Wiersema is best known for his influential work with market leaders, focusing on their winning customer strategies. His five books-- including #1 best-seller Discipline of Market Leaders and its follow-up Customer Intimacy -- sold over a million copies in 18 languages. The concepts from these books have stood the test of time -- with roots in research first published in a seminal 1993 HBR article, they enjoy to this day a wide following. Fred is now taking his work up another level: his current focus is on key leadership traits to drive results in customer-savvy firms.
Putting his expertise to work as discussion leader in leadership team sessions, Fred earns top marks. His high-energy, pragmatic style resonates with senior business audiences, as does his keen sense for the pivotal issues and actions to build traction in the marketplace.
customer intimacy workshops, he gets business leaders to take a bold look at their go-to-market practices and leadership posture, while helping them shape a high-impact customer culture.
A sought-after and captivating keynote speaker, Fred has addressed corporate audiences in 29 countries. His credentials include a doctorate from Harvard Business School, and more than 30 years of business experience.
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