Leadership Team
Sessions





Senior team working sessions
For many leadership teams, formulating and internalizing a compelling customer strategy is not a routine task.  Neither is it easy for most to step back and gain a fresh perspective on the effectiveness of their ongoing customer-focused activities.  To move such tasks along, Dr. Fred Wiersema engages business leaders in half-day, full-day or longer working sessions.  His external point-of-view and domain expertise help senior leaders clarify, validate and calibrate their own viewpoints, all the while holding up a mirror for them to look into. 

Fred's high-energy and forthright style tends to evoke very rich, no-nonsense and candid discussions, even on difficult topics.  Not surprisingly, what business leaders invariably value most in these sessions, in addition to the directional clarity provided, is the team-building and the follow-through actions that are set in motion.

Facilitating working sessions with senior teams presents unique challenges, not the least of which have to do with time-pressured agendas, a desire for concrete insights, and executives' varying levels of customer savvy.  To deal with these realities, Fred's modus operandi is to get well prepared by working closely with the session's planners or sponsors in shaping their agenda and selecting a few vital themes around which to build the discussions, and by talking with a cross-section of participants beforehand to gain further context.




Executive development programs
For companies that run in-house executive programs to develop their high-potentials and next-generation leaders, a common priority is to build their leaders' customer-savvy.

Fred Wiersema works closely with organizational development execs and their fellow organizers to craft programs that dovetail their specific needs.  His programs are typically built around topics selected from his longer customer intimacy workshop.  Favorite stand-alone modules cover topics such as Customer-Savvy Leadership, Building High-Impact Client Relations, Shaping a Customer Culture, and Engaging with Stretch Customers.

His executive development programs usually are half a day or a day in duration.