Customer-Savvy
Leadership

Business strategist Dr. Fred Wiersema is best known for his influential work with market leaders, helping them implement winning customer strategies.  His five books, including the world-wide #1 best-seller Discipline of Market Leaders and its follow-up Customer Intimacy, sold over a million copies in 17 languages.  The concepts from these books have stood the test of time -- with their roots in research first published in a seminal 1993 HBR article, they enjoy to this day a wide following among astute managers.  Fred is now taking his work to another level in his explorations of key leadership traits to run customer-savvy companies. 

• Putting his insights to work as discussion leader in leadership team sessions, Fred earns top marks.  His high-energy, no-nonsense and forthright style resonates powerfully with senior executives, as does his ability to zero in on pivotal issues and pertinent actions to build traction in the marketplace. 
  

• In his signature customer intimacy workshops, he gets business leaders to take a bold look at their go-to-market practices and leadership behaviors, strive for greater customer impact, and shape a pervasive, customer-driven culture.
  

• Fred is also a sought-after and captivating keynote speaker who has addressed corporate audiences in 29 countries.  His credentials include a doctorate from Harvard Business School, and more than 25 years of business experience.