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Customer-Savvy Leadership
Business strategist Dr. Fred Wiersema is best known for his influential work with market leaders, helping them implement winning customer strategies. His five books, including the world-wide #1 best-seller Discipline of Market Leaders and its follow-up Customer Intimacy, sold over a million copies in 17 languages. The concepts from these books have stood the test of time -- with their roots in research first published in a seminal 1993 HBR article, they enjoy to this day a wide following among astute managers. Fred is now taking his work to another level in his explorations of key leadership traits to run customer-savvy companies.
Putting his insights to work as discussion leader in leadership team sessions, Fred earns top marks. His high-energy, no-nonsense and forthright style resonates powerfully with senior executives, as does his ability to zero in on pivotal issues and pertinent actions to build traction in the marketplace.
customer intimacy workshops, he gets business leaders to take a bold look at their go-to-market practices and leadership behaviors, strive for greater customer impact, and shape a pervasive, customer-driven culture.
Fred is also a sought-after and captivating keynote speaker who has addressed corporate audiences in 29 countries. His credentials include a doctorate from Harvard Business School, and more than 25 years of business experience.
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