What is the Problem
with Customers?


Yes, key customers can make or break a business, particularly in challenging times.  But do we know which of our customers have the best potential for growth?  Which ones are most at risk?  Which ones are a drain on scarce resources with only modest payoff?  What is the problem with customers?  And specifically, what should we do about it?  Those are foremost questions on the minds of astute managers navigating a tough marketplace. They are the current emphasis of Fred Wiersema's decades-long research on and preoccupation with market-leading firms around the world.

Dr. Fred Wiersema is best known for putting the discipline of customer intimacy on the map.  His five books, including the influential New York Times and #1 Business Week bestseller The Discipline of Market Leaders and its follow-up Customer Intimacy, have found a global following with over a million copies in print in 18 languages. 

• He advises senior execs, facilitating customer-focused management team sessions.  His pragmatic style resonates with managers, as does a distinct point-of-view and a keen eye for pivotal actions.
  

• In his fast-paced customer intimacy workshops, managers take a fresh look at their market-readiness, discussing how to shape a high-impact customer culture and achieve a stronger leadership posture.
  

• A captivating keynote speaker, Fred has addressed audiences in 29 countries.  Previously a business school professor and senior high-tech executive, he holds a doctorate from Harvard.  He was recently recognized as distinguished fellow by the Institute for the Study of Business Markets at Penn State University for his accomplishments and thought leadership in the business-to-business domain.